
Appointment of Ron Babich as Director of Business Development, Sales and Marketing
Appointment of Ron Babich as Director of Business Development, Sales, and Marketing
PHOENIX, AZ. (June 13, 2005) Telesoft Corp., the world leader in Total Cost Management, announced today the appointment of Ron Babich to Director of Business Development, Sales and Marketing. In addition to his current responsibilities, Ron will be responsible for expanding the partner program, and continued sales leadership to all of the company's global regions. Ron will lead the charge for delivering an expanded product and service line to both new and existing markets worldwide.
Ron joined Telesoft in 2002 and as Director of Sales and Marketing has set new sights with his development of "Marketecture", Telesoft's marketing direction and strategy. He has been instrumental in the company's product positioning, its web site and all sales readiness materials. He is a regular guest speaker at numerous Telecom educational engagements and Webinars. Ron's primary focus over the last year has been in developing the company's channel business partner program and relationships. Adding Sales to his area of responsibility was a natural transition.
Prior to joining Telesoft, Ron had over 12 years experience at the director and vice president levels in Sales and Marketing in the telecommunications industry. "With Ron's extensive sales and marketing ingenuity and ability to assess customer needs, Telesoft Corp. will continue to be poised as the Telecom leader with innovative offerings providing insight for our customers' success throughout the life of their businesses", said, Eric Kaufman, Telesoft's Chief Operating Officer.
"With continued record sales growth, this is an exciting time for Telesoft. I look forward to our ongoing increase in market share, and working closely to meet the needs of our customers", said Ron Babich.
About Telesoft Corp.
Telesoft Corp. offers leading Telecom Total Cost Management products and services that provide hundreds of Enterprise businesses around the globe visibility and insight into their telecommunications usage and spending, providing tools that ultimately reduce telecommunications expenses.




