Author: Kevin Donoghue, CEO - Telesoft
In the past, Apple has delivered new models in a “tick tock” cycle. Major design changes were introduced every other year, followed by software and hardware refinements in the alternating years. Some prognosticators are speculating now that there will be a change in this pattern. The new model may offer only minor updates, with bigger changes coming in 2017 to commemorate the 10 year anniversary of the first iPhone.
This year’s model is likely to…
- Be 1 mm thinner
- Eliminate the 3.5mm headphone port thus requiring blue tooth headphones or use of the lightning power port
- Have better resistance to water damage
- Improve the camera with better performance in low-light conditions
- Introduce at least one new color (space black or deep blue)
- Be similar in design to the iPhone 6s
- Have redesigned antenna bands
- Provide next-generation A10 processors
- Increase the smallest storage to 32GB for the same cost as today’s smallest storage
Although the items listed above are based on rumors and conjecture, in previous years most of the rumors proved true.
One projection seems obvious. Employees will be keeping their smartphone longer than they have with previous models. This trend is highlighted by a report from Consumer Intelligence Research Partners that shows on average 12% of iPhone owners have their smartphone for more than three years. That is up from two years ago when only 5% of owners held onto their iPhone for more than three years. In addition, Gallup reports that 54% of Americans upgrade their smartphone only when it stops working or becomes obsolete.
Unless there is some compelling feature that hasn’t been reported, such as dramatically improved battery life, wireless charging or some other radical improvement, most organizations will find that productivity gains from upgrading to the new iPhone will be harder to justify.
The costs of managing new smartphone deployments with software, kitting and the hardware appear to outweigh the benefits of a massive upgrade this cycle. This paradigm shift will allow organizations to wait until the next big thing comes to market, and hold out for even better deals on closeouts for the current 6s models.Tags: Apple, Managed Mobility Services