More enterprises are deploying mobile apps for a strategic advantage. Mobile app management (MAM) firm Apperian reports that 39% of companies expect to gain new revenue or service delivery opportunities from their mobile app deployments. In comparison to last year’s findings when 30% of enterprises reported they were implementing mobile apps for their enterprise, this proves that more firms are getting on board, and most of them are in the early stages of deploying mobile apps for their business.
Budgets, adoption of mobile apps, and efforts to use mobile apps strategically are all growing, but there are still many obstacles that must be overcome. When developing apps, it is always best to start with the areas that will deliver high returns for limited budgets. More ambitious deployments that require dramatic changes in workflows or operational procedures may seem attractive, but grand schemes for strategic business transformation often require too much change from employees. When employees resist the change, the schemes fail to produce results. Nonetheless, there are opportunities for organizations to implement easy to use and strategic mobile apps that will be successful.
As part of planning for new mobile app deployments, telecom managers need to ensure that enterprise budgets include funds for initiatives beyond the development of mobile apps. Increases in employee productivity will also require deployment of mobile device management, application management, mobile security and telecom expense management (TEM) programs, as well as the professional services to manage them. Support from executives and business units that will deploy the mobile apps is also critical.
Unlike traditional IT which has a greater degree of standardization, many organizations have a mix of different devices and operating systems that make the deployment of apps more complex. The logistics of integrating mobility programs with legacy systems across different devices, operating systems and service providers, also helps to explain why adoption has been slow, but the maturing apps marketplace has evolved to offer multiple solutions for unified app development.
Mobile applications can definitely add to a company’s bottom line by increasing access to information, and improving employee productivity and agility. Consumer mobile apps have already shown their value in everyday situations; now it is time for enterprise mobile apps to demonstrate that same value add, and telecom managers are some of the stakeholders best positioned to find these benefits.