IDC reports that the enterprise mobility management (EMM) software market grew 27.2% from $1.1 billion to $1.4 billion in 2014. According to IDC, EMM secures devices, data, and applications.
The authors of the report stress the point that no provider can be complacent. Market shares are shifting and there are no shortages of mobile challenges. BlackBerry had a 16.7% revenue decline last year, whereas AirWatch by VMware saw its market share grow by the highest percentage; Good Technology grew its share by the second-highest percentage, and Citrix came in third. IDC also notes that Globo, Microsoft, MobileIron, Sophos, and SOTI all grew their revenue.
In a growing market, enterprises probably don’t need to worry that any provider will suddenly go out of business, but organizations should consider their Total Cost of Ownership (TCO). A big factor in higher costs for ownership will come from inefficiencies in managing environments for multiple software vendors.
Telecom Expense Management (TEM) providers can help with efficiencies from automated interfaces, but extra costs from enterprises that support three or more different EMM platforms will still exist. Enterprises should evaluate the different platforms to see if it is really necessary to have so many different providers. In addition, organizations will be able to drive savings from consolidating buying power and volume through sourcing larger contracts with fewer EMM providers.
The EMM software market is in the early stages of its evolution. Providers are addressing enterprise needs in managing Bring Your Own Devices and security for corporate data, with a “softer” touch that is less intrusive for employees. However, the bottom line is that while EMM software is a requirement for all organizations, just like telecom services, there are still ways to save money in this area without sacrificing quality or security.