Technically, yes. According to a recent report by Ooyala, mobile video usage is slowing. This would be a relief to telecom managers that need to manage employee data pools, but it is too soon to relax. While mobile video growth is slowing, it could just be a short-term pause before carriers begin to promote their new video offerings for mobile devices.
However, slowing is a misleading word considering that there is still massive growth. Mobile video viewing grew by more than 1,000 percent from the first quarter of 2012 to the first quarter of 2015, but slowed to ONLY 840 percent when calculated from the second quarter of those years.
Now the carriers are introducing new services to hopefully act as catalysts to drive mobile video consumption. Verizon has its Go90 app, and AT&T will leverage its acquisition of DirecTV with a new mobile-first video service that will launch in 2016. These initiatives are designed to monetize subscribers in new ways by creating platforms with exclusive video. In effect, the carriers want to leverage untapped platforms like YouTube where they can sell advertising that will be attractive to companies that want to target specific audiences.
T-Mobile is following a different approach to increase video traffic where they will add new subscribers by offering a better deal on data usage. T-Mobile’s Binge On video service offers subscribers free data usage to stream content from select pre-approved content providers.
Mobile video growth creates constant challenges that the enterprise must address. When employees use mobile services to access video content, they are not using traditional fixed line services. Facility managers and network engineers have had to contend with wifi connectivity demands that have far outstripped capacity. Enterprises need to transition the network infrastructure away from fixed-line carrier services and other legacy network equipment; this requires software to manage assets, reports to track usage, and proactive thinking when negotiating new contracts.
While Ooyala is reporting that rate of growth will slow, the growth rate promises to continue at a very rapid pace. The need for enterprises to manage skyrocketing growth in mobile data usage and transition from fixed line services to mobile will not go away anytime soon.Tags: Managed Mobility Services