Author: Kevin Donoghue, CEO - Telesoft
As expected, Apple’s new iPhone 7 and 7 Plus offer modest improvements rather than major design changes. Users will find longer battery life and brighter screens. Elimination of the traditional headphone jack offers water resistance with a new connection through Apple’s lightning port. And, the larger iPhone 7 Plus model promises a new two-camera system which will provide richer photos and videos.
The new phones will be available in 28 countries beginning on September 16. Apple appears to have caught a break with Samsung’s Galaxy Note 7 battery problems and its decision to recall the device and suspend sales until the battery can be replaced. While Android dominates the smartphone market, with over 80% market share versus 14.6% for Apple, it currently accounts for two of the three top-selling smartphone models shipped worldwide. With Samsung’s problems, Apple will be able to ride its recent momentum passing the title of the world’s top-selling smartphone in the second quarter of 2016 to its new iPhone.
In the past, Apple has delivered new models in a “tick tock” cycle. Major design changes were introduced every other year, the “tick”, followed by software and hardware refinements in the “tock” years. These modest changes may signal that bigger changes will be coming in 2017 to commemorate the 10 year anniversary for the first iPhone.
Enterprises should consider extending the replacement cycle for employees’ smartphones. Citigroup estimates that the handset replacement cycle has lengthened from less than 24 months in 2011 to 29.6 months in the second quarter. As highlighted in an earlier post, Gallup reports that 54% of Americans upgrade their smartphone only when it stops working or becomes obsolete.
The costs of managing of new smartphone deployments with software, kitting and the hardware appear to outweigh the benefits of a massive upgrade this cycle. This will allow organizations to holdout for until the next model or take advantage of steep discounts on closeouts for the current 6s models. Managers can finally take a break from the usual upgrade cycle.Tags: Apple