Unlimited voice, text, and mobile data at a single price with no overage penalties sounds like a great deal, but there is fine print included with new offers from Sprint and T-Mobile. And there is A LOT of fine print.
Under the latest plans offered by Verizon and AT&T, the monthly prices increased by $5 to $10, but the data allotments also increased. In addition, subscribers can now rollover unused data allotments from the prior month. Verizon Wireless doesn’t offer consumers unlimited plans, and AT&T only sells unlimited data to customers who also pay for its TV services, U-verse or DirecTV. It also does not allow Wi-Fi tethering and customers potentially will get throttled after 22 gigabytes of monthly use.
If the carriers sold unlimited plans with no restrictions, users might consume hundreds of gigabytes a month and they wouldn’t get any more revenue to cover build outs for more network capacity.
Sprint and T-Mobile saw an opportunity and have responded with Unlimited Freedom for $60 per month, and T-Mobile One for a $70 monthly charge.
These new plans address this unlimited issue with different approaches. T-Mobile and Sprint lower the quality of all video streamed on their networks. AT&T and Verizon slow connections to 2G speeds for customers that exceed their data caps. This makes it difficult to stream video.
It appears that carriers can no longer collect more revenue from overage penalties as data usage skyrockets. Now they are testing new ways to manage ever increasing mobile data usage with consumers. Most enterprises have also been moved to data pools.
The latest offerings showcase the reason why enterprises need TEM and WEM programs. Enterprises need accurate reporting on data usage. With all the carrier emphasis on video, enterprises should also consider updating their mobile policies to address this issue as well. Enterprises also need resources to evaluate all the different scenarios. The most cost effective program that also works best for employees will vary based on how much data employees use each month. In many cases, data pooling may still offer the most cost effective solution, but the only way to be sure is to do the hard work of running the numbers.Tags: mobile data